Dairy Balance Milk Launched
US - Ganeden Biotech, makers of the probiotic ingredient, GanedenBC30, and Foster Farms Dairy, the largest privately owned dairy in California, have announced the official debut of Dairy Balance milk with probiotics.
27 May 2011
2 minute read
The new milk line is one of the first to include the probiotic, GanedenBC30, and is one of only a handful of probiotic-enhanced milks currently available to consumers.
Dairy Balance is now available in more than 150 northern California locations, including CVS/pharmacy, Nugget Markets, Winco and O’Briens in the Bay Area and Sacramento region. Distribution to over 500 outlets is scheduled by the end of the year. Dairy Balance milk includes whole and 2% reduced-fat varieties and has a suggested retail of $3.49 for a half gallon.
The new Dairy Balance probiotic milk line is from Foster Dairy Farms, a family-owned dairy for the past 70 years in northern California.
In addition to providing essential calcium and vitamin D, Dairy Balance can help support digestive and immune health with the addition of GanedenBC30 Probiotics. Plus, there is no change in taste or texture to the new milk when GanedenBC30 is added.
“Our goal was to offer a value-added product for our consumer’s health without changing their normal eating habits,” explained Jeff Sussman, Sales Director of Foster Farms. “Since almost every household in America purchases milk, and most drink it every day, what better way to provide people with their daily dose of probiotics?”
Probiotics are "good bacteria" that have been shown to improve digestive health and support immunity. Unlike other probiotic strains, GanedenBC30 (Bacillus coagulans GBI-30, 6086) is unique in its ability to survive harsh manufacturing processes, including those used in milk processing. The survivability of GanedenBC30can be linked to its naturally occurring layer of organic material that protects the beneficial bacteria. Other probiotic strains, including Lactobacillus and Bifidobacterium are unable to form this protective layer, making them vulnerable.
“We are excited to have GanedenBC30 featured in a fluid milk product with widespread distribution,” stated Mike Bush, vice president of business development for Ganeden Biotech. “Foster Farms Dairy has such a rich history of producing quality products that we’re extremely excited about our new partnership and Foster's ability to provide consumers a convenient, daily consumption probiotic product.”
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