Borden Dairy Expands Brand

US - Borden Dairy Company is to bring its milk to more dairy aisles across the Southeast of the US.

28 July 2011

2 minute read

North America

Borden® milk is now available to milk fans in Alabama, Mississippi and South Carolina at thousands of local retail locations. Borden milk is also sold in Texas, Louisiana and Florida.

Borden milk is best known for great-tasting, velvety milk, which is a result of the Company's proprietary pasteurisation and processing practices. Coburg Dairy in South Carolina and Dairy Fresh in Alabama have been renamed Borden Dairy Company of South Carolina and Borden Dairy Company of Alabama, respectively, to support the brand's relaunch and expanded distribution.

Borden Dairy Company of Alabama will also oversee local Borden milk processing in its Hattiesburg, Mississippi plant. The Hattiesburg facility will supply high quality, fresh Borden milk to communities throughout Mississippi.

"Milk is not just milk. Borden milk is a premium product with a great taste and enhanced nutrition."

"Our milk provides nine grams of protein and 35 per cent of the recommended daily allowance of calcium per serving. Traditional fluid milk provides eight grams of protein and 30 per cent of the recommended daily allowance of calcium per serving," said Mark Flagg, general manager of Borden Dairy Company of Alabama.

"We look forward to delivering our delicious milk to those living in the Southeast as well as reintroducing consumers to Elsie, our beloved spokescow."

"We are pleased to provide consumers with an exciting new milk option. Borden has a 150-year heritage of dairy excellence, established by America's first milkman, Gail Borden, Jr," said Ed Medors, general manager of Borden Dairy Company of South Carolina.

"Coburg Dairy has provided milk to South Carolina for more than 80 years, and this same team is very proud to now be a part of the Borden brand."

"We look forward to locally processing and supplying exceptional Borden milk to the people of our state," continued Mr Medors.

The famous milk and its celebrity spokescow have a strong legacy of innovation, quality and nutrition. Borden milk comes from artificial growth hormone-free cows, and the brand sources milk from local farms in the areas it serves.

Consumers will be reintroduced to the brand via an integrated retail and trade marketing plan that serves to educate and encourage them to "discover the Borden difference." With a rich, creamy taste, Borden milk also packs a lot of nutrition, all in light-blocking packaging to maintain freshness.

Borden will offer whole, two per cent, one per cent and fat free skimed milk to consumers, along with great-tasting strawberry and chocolate varieties. For more information and local store locations, visit www.bordendairy.com.