25 January 2013

3 minute read

Asia

Primarily funded by U.S. dairy farmers through their checkoff investment, USDEC leads industry efforts in resolving overseas dairy regulatory affairs issues and developing export markets.

USDEC staff worked closely with Chinese officials and a U.S. inter-agency regulatory team to secure this particular deal.

“U.S. dairy exports to China are on pace to clear $400 million in 2012,” said Tom Suber, president, U.S. Dairy Export Council (USDEC).

“With the certificate question settled, we expect U.S. dairy export value to China could more than double by 2017,” Mr Suber added.“Some or all of those sales could have been lost had it gone unresolved.”

The issue dates back to early 2010 when China revised its dairy certificate as part of sweeping efforts to upgrade domestic food safety.

“Credit goes to China for keeping its market open throughout the certificate negotiation and review process,” said Matt McKnight, senior vice president, market access, regulatory and industry affairs, USDEC.

“It is not always the case that a country is so willing to work with a major supplier to find mutually satisfactory ways to get the regulatory assurances it requires. They said, in essence, as long as good faith negotiations were moving forward, the market would stay open. If the United States became nonresponsive or if talks fell apart, China could have closed its doors.”

The process was ongoing and USDEC was involved from the start. Staff visited one-onone with Chinese food safety and ag authorities to understand the assurances they were seeking and collaborated closely with U.S. regulators to develop and revise sample certificate language.

“Special appreciation is due to USDA [U.S. Department of Agriculture] and the rest of the inter-agency team that worked dedicatedly with China to find a way to address their concerns,” said Mr McKnight.

At the same time, although there never was a market closure, the unresolved certificate issue and threat of closure loomed over U.S.-China dairy trade. That perceived risk made some buyers hesitate, opting to source some or all of their product from U.S. competitors.

USDEC estimates the uncertainty of the certificate situation depressed U.S. dairy ingredient sales by 5-10 per cent and cheese sales by as much as 50 per cent. The impact was considerably greater in the case of cheese given the foodservice industry’s need for consistent supply and more limited interchangeability of cheeses.

“With that risk of sudden market closure removed, we have an opportunity to not only strengthen share within our current base but add significant new business,” says Suber. The Agriculture Marketing Service (AMS) of USDA will begin issuing the certificate immediately. Certificates that were issued by AMS for product destined for China prior to Jan. 18, 2013 will be valid for 60 days from the finalization of this agreement, but will not be accepted in China after March 20, 2013.

“The fact that China continued to purchase dairy products from the United States while resolving the certificate demonstrates that the two countries have a good working relationship conducive to handling complex issues," adding Mr McKnight, conluding:"It provides a measure of certainty for buyers and sellers that the United States has a clear path to ship to China, and we will be there as responsible suppliers for the long run.”