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Local Dairy Farm Milking Their Yogurt's Success in Hong Kong

28 August 2007

JAPAN - In a cow shed in the Taromaru district of Nishi Ward here, a fan keeps cows cool in the sweltering heat. The foul odor usually associated with barns is barely detectable.

These content cows produce milk used for yogurt that is now selling in Hong Kong for double the price of Japan, where a 500-milliliter package sells for 336 yen.

Fukuoka-based Itoshima Milk Plant's reputation for quality and safety is paying off.

Overseas sales make up about 7 million yen of the company's 200 million yen in annual sales, and the company is now considering exporting yogurt to Shanghai.

Cows still live in the Taromaru district, as homes increasingly spring up around the rice paddies.

"We try to ventilate as much as possible for the sake of our cows' health," said Takeshi Nakamura, 30, a second-generation dairy farmer. His father, 59-year-old Toshihiko, is the vice president of Itoshima Milk Plant.

Nakamura owns about 100 cows, which produce milk for the Nomu Yogurt Ito Monogatari (Yogurt Drink, Ito Story).

The name Ito comes from the word Itokoku, a kingdom that controlled the Itoshima Peninsula around the third century.

The kingdom is said to have traded with the Asian continent.

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Source: Asahi Shimbun


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