Multi-million Dollar WA Dairy, Processing Facility Takes Transparent Approach
AUSTRALIA - A West Australian dairy has taken an innovative step towards transparency in the industry with a plan to open up its new multi-million-dollar dairy and processing facility to the public.
27 February 2019
1 minute read
The 'see-for-yourself' design at Bannister Downs in Northcliffe does not just include farm tours like some other Australian dairies have recently implemented.
The 5,000-square-metre, two-storey facility in the state's south-west has been constructed to include a viewing room which looks out over its new robotic rotational dairy and also a cafe where you can try the product.
The move comes amid the rise of the socially-conscious consumer, which has seen the dairy industry — along with many others in the agricultural sector — under increasing pressure.
Increasing transparency is something peak body Dairy Australia has been pushing for in their own marketing strategies for the industry.
"Public expectation of the food industry is changing and as a result the discussion around dairy has really changed," said Dairy Australia communications strategy manager Glenys Zucco.
"A decade ago consumers were asking us whether they should choose full-fat or low-fat milk, but today's consumers really want to know more about where their food comes from and how it's processed," she said.
Ms Zucco said Bannister Down's move to implement tourism into the business was a good step toward that.
"It's such a proactive initiative, it really taps into that growing need for transparency and information," she said.
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Source: ABC Online
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