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Australia's Senate establishes inquiry on labelling practices for faux meat

22 June 2021

Australia's National Farmers Federation (NFF) has welcomed the upcoming Senate inquiry into faux meat labelling, saying that current labelling practices risk misleading consumers.

The National Farmers Federation has commended the establishment this week of a Commonwealth Senate Inquiry of alternative protein products.

"We congratulate Senator Susan McDonald on initiating this important and logical process," NFF CEO Tony Mahar said.

"The actions of some manufacturers in continuing to incorrectly label for example, faux meat products as 'bacon' featuring a pig or 'chicken not chicken', is not only potentially misleading to consumers it is an insult to farmers and the extended meat supply chain.

"It is essential that when making their buying decisions, consumers are assured that the labelling of products before them is accurate. Non-meat products must not be permitted to masquerade as meat, we must ensure there is truth in labelling."

Mr Mahar said that the NFF welcomed the inquiry's focus on the economic effects of non-animal protein marketing on Australia's red meat industry and the legality of using livestock imagery on non-meat products.

"The NFF and our members look forward to engaging with the inquiry and to ultimately clearing up what has become a distressing and offensive situation for Australia's hard working meat producers."


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