Dairy Checkoff annual report offers 2023 highlights, financials
Domestic and international dairy sales boosted in 2023
12 November 2024
1 minute read
By: Dairy Management Inc. (DMI), the planning and management organisation that oversees the national dairy checkoff program on behalf of America’s dairy farmers and importers, has posted its 2023 annual report.
The report provides checkoff funders and other members of the dairy community an audited financial report and highlights from 2023, including:
- Boosting domestic and international dairy sales
- Building trust with consumers, including younger generations
- Promoting dairy as a sustainable and essential food source
- Engaging farmers and the broader dairy community
The report features insights from farmer leadership, including DMI chair Marilyn Hershey, United Dairy Industry Association chair Alex Peterson and National Dairy Promotion and Research Board chair Joanna Shipp.
Additionally, DMI president and CEO Barbara O’Brien shared thoughts on checkoff strategies designed to build sales and trust of dairy.
"The 2023 annual report delivers insights in a transparent way of the dairy checkoff’s mission, including highlights and a financial summary of how our dollars are being invested,” Hershey said. “This is a powerful tool that shows the workings of our organisation and how the checkoff is delivering results for us."
