Dairy Farmers of Wisconsin releases top-five food trends for 2024
Focus on packaging, flavour, health and indulgence noted
13 December 2023
2 minute read
By: In a recent report, Dairy Farmers of Wisconsin (DFW) predicted five food trends to watch for in 2024, noting how cheese plays a central role in supporting these behavioural trends.
"The most successful businesses in the world are the ones that truly understand their consumers," said Suzanne Fanning, chief marketing officer for Wisconsin Cheese and senior vice president of Dairy Farmers of Wisconsin. "What people care about and what drives them should always be top of mind for marketers. That's why we constantly ask questions, review data, and learn as much as possible. Recently we've uncovered five key trends that dominated our research and provide great insight for what's to come in 2024 ranging from the power of connections to global health."
The 2024 Cheese Trends report highlights five distinct consumer behaviours:
- There will be a growing emphasis on cultivating connections. Today's consumers value close relationships with family, friends, and their community, and food has the power to bring people together and create meaningful moments.
- There is a 30% increase globally in consumers eating at home versus out of home. With more people opting to dine in, the rise of the at-home culinary haven emphasizes elevating home-cooked meals. Consumers are finding joy in sourcing and serving quality ingredients.
- A trend toward mindful indulgence means consumers are increasingly seeking out sensory rewards. Savouring small treats can brighten the day. Forty-four percent of consumers' food and beverage choices are most influenced by traditional or nostalgic flavours.
- There is a growing focus on global health and sustainability. Consumers are becoming more conscious of where they source ingredients and prefer products that disclose how they were farmed or grown. More producers can share their sustainability initiatives as part of product marketing. Choosing recycled and sustainable packaging also plays a role in consumer decisions, and advances in bioplastics to make biodegradable packaging from dairy waste are welcome developments.
- Adventure and a flavour frenzy are making a comeback as people embrace global cuisine experiences. Consumers are showing a growing interest in international flavours and unexpected blends, driven in part by the influence of social media on food-buying behaviours.
