Danone in talks to sell Michel et Augustin brand
The French company is in talks with Ferrero
7 December 2023
1 minute read
By: French food company Danone said on Wednesday that it is in exclusive talks with Italian chocolate firm Ferrero over the sale of Danone's Michel et Augustin brand, whose cookies, cheese and charcuterie adorn the shelves of French supermarkets, reported Reuters.
"Michel et Augustin is a much-loved brand, but it falls outside of our investment priorities, in the frame of our Renew Danone strategy," said Danone's group deputy chief executive Juergen Esser.
