US dairy checkoff supports General Mills With yogurt-based snack launch
Dairy checkoff and General Mills create YoBark
22 November 2024
2 minute read
By: The dairy checkoff partnered with General Mills to create YoBark, a yogurt-based snack designed to give families a tasty option and expand yogurt’s presence in the snacking category, according to a recent press release.
YoBark is refrigerated and combines the creaminess of yogurt with the crunchy texture of Nature Valley Granola, offering a multi-sensory flavour experience. It is available at Albertson’s, Safeway and Walmart and will reach more retailers nationwide in the coming months.
Dairy Management Inc. (DMI) has been working with General Mills on this concept since 2021, providing consumer insights on why “tweens” (ages 12-13) have decreased their yogurt consumption. DMI also provided new product concept development, package design and research and development support.
“Recognizing this trend, we partnered with General Mills and co-funded research to develop product concepts that would appeal to this demographic,” said Chris Urban, vice president of growth platforms and partnerships for DMI. “The lead concept that emerged from our collaboration was YoBark, which received the highest-ranking score in our concept evaluations.”
Urban said the product, which comes in a stand-up pouch in strawberry and honey vanilla flavours, delivers a nutritious snack that appeals to parents who are seeking options for their families beyond traditional snack foods.
“Our strategy targets families,” Urban said. “Moms often act as gatekeepers for household purchases, but it’s crucial that the product also appeals to their tweens. We found that YoBark meets the health standards moms want while offering a fun, snackable form that tweens enjoy. It’s also designed to be shareable, tapping into tweens’ social interactions.”
