Purdue University | The Dairy Site

Purdue University

Most surveyed grocery shoppers report noticing shrinkflation

Digital Innovation Research Whole Hog: Market Trends

5 February 2025

4 minute read

Most consumers are unfamiliar or only slightly familiar with regenerative agriculture

Herd Management Sustainable Practices Equipment and Innovation

27 January 2025

5 minute read

Survey also finds increasing importance of food affordability since August 2022

Consumers see food prices rising more than other goods, find ways to adapt

Equipment and Innovation Research Markets

21 August 2024

5 minute read

Consumers are seeking out sales and discounts, switching to cheaper and generic brands and buying fewer nonessential foods like ice cream

August 2024 - February 2025

Most surveyed grocery shoppers report noticing shrinkflation

Equipment and Innovation Research Markets

5 February 2025

4 minute read

Fewer consumers check key indicators like unit price and weight compared to total cost

Most consumers are unfamiliar or only slightly familiar with regenerative agriculture

Herd Management Sustainable Practices Equipment and Innovation

27 January 2025

5 minute read

Survey also finds increasing importance of food affordability since August 2022

Consumers see food prices rising more than other goods, find ways to adapt

Equipment and Innovation Research Markets

21 August 2024

5 minute read

Consumers are seeking out sales and discounts, switching to cheaper and generic brands and buying fewer nonessential foods like ice cream

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